We know that meetings can quickly become overcrowded when too many people attend. They Give Everyone an Opportunity to be Heard Recommended Listening: Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength Marketing Įveryone receives the same information at the same time, there aren't any accidents in forgetting to include someone in an email, and everybody is there receiving the same information. Meetings can be boring and unproductive, but they’re still important. What Can Make Marketing Meetings Effective? Not only does it waste their time, but it over-crowds the meeting room with too many opinions. The room starts to become overcrowded with people who are attending and don’t actually need to be there. This is common practice for most meetings. They don’t really need to be there they’re just hedging their bets on the off-chance there’s something mentioned that’s valuable to them. You’re planning a new email campaign, and your social media team is invited just in case they have any special input. They Include People Who Don’t Need to Be There Explain your new process for signing off thingsĮach of those three discussion points sends your meeting off-topic - even if it was just planned to discuss a regular marketing campaign.Your staff might use the meeting opportunity to: If meetings are spread once a week, staff might use them as your chance to raise specific things, hence why meetings can turn into an hour-long discussion. You have so many things to talk about, and conversations from the original point can quickly spiral out of control. Meetings tend to creep up to the hour-long mark - even if that’s not the intention, at first. This drops to 73% between the half-hour and three-quarters of an hour, falling even further to 65% after the 45-minute mark. In the first 15 minutes of your meeting, 91% of attendees are focused. Meetings are designed to talk about things in-depth that are more complex than an email or Slack thread. The general consensus is that meetings are a waste of time. Marketing Meeting Agendas: How to Make Your Meetings 10x More Productive (Template) Click To Tweet Everyone Hates Meetings - Here’s Why
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